International Marketing

Time:2013-10-21 16:05:46 Clicks:

Course Title: International Marketing

Course Code: 12972

Teaching Hours: 2 x 16 = 32

Course Overview

The course was designed to provide an academic platform upon which students could blend their knowledge of marketing, microeconomics and international business.

The course also featured a group assignment wherein students were asked to consider an international marketing problem and to then apply the aspects of the course in arriving at a solution. The students gained some needed experience in problem solving that blends academic knowledge with practical thinking. Students also gained experience in self-governance and in the preparation of a documented outcome of self-governance: their solution to the problem.

Each group faced a defense of their understanding of the problem, and of their approach to a solution.