Marketing

Time:2013-10-21 16:00:33 Clicks:

Course Title: Marketing

Course Code: 12783

Teaching Hours: 3 x 16 = 48

Course Overview

The course is designed to be an introduction to the theory and application of marketing. The primary goal of this course is to prepare the students to see the different business marketing settings and know how to develop into marketing decision wisdom directed by the marketing philosophy educated in the classroom.

In this course we seek to:

l   Introduce you to key marketing ideas and phenomena, especially the core theme of delivering benefits to customers.

l   Develop your skills in marketing analysis and planning.

l   Familiarize you with the tactics of the marketing (product strategy, advertising and communications [promotion], and distribution [place], and price - 4P's) and enhance your problem solving and decision making abilities in these areas.